If your phone, mail box, or email inbox are anything like mine right now, you’ve been inundated with political messages. With just days between now and the election, the jokes on them because I took advantage of early voting!
That said, the volume and power of the messages that are being fired away in this last week leading to Nov 6th, are a living, breathing case study in marketing.
Here is a round up of some ways the election has been a study in marketing, direct mail, mobile marketing, social media, and more:
- Presidential Email Best Practices: Do You Know Better Than Obama and Romney?
Take this quiz, based on emails sent by both campaigns, to test your knowledge of email marketing best practices.
- The Direct Marketing Election
How both campaigns are utilizing databases and direct marketing to influence the election.
- Romney in a Landslide: Using Facebook Data for Predictive Analysis
Predictive analysis using Facebook data related to the election.
- 8 Clever Ways Brands Are Newsjacking the Election for Marketing
Brands that have leveraged the election for their marketing campaigns.
- The Election: What Marketers Should Learn About the Multichannel Mix
Takeaways for multichannel marketers from the election.
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Tags: brand, direct marketing, election, mutlichannel, predictive analysis, social media
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